For RE/MAX agents
A CRM for RE/MAX agents that's the same in every office.
RE/MAX agents are famously independent — that's the brand's whole promise. The trade-off is that your tech depends on your franchise: some offices roll out the full MAX/Tech stack, others leave tools to you. Marshal doesn't depend on any of it. It builds your CRM from your own Gmail, drafts replies for your approval, and its AI calling books consultations onto your Google Calendar — identical whichever RE/MAX door your license sits behind.
- Zero data entry — the CRM grows itself
- Same system in any office
- AI drafts. You approve.
The RE/MAX stack
What a solo agent actually gets at RE/MAX.
As published, July 2026 — RE/MAX is a franchise network, so what's below varies by region and office. Check your own.
Varies
Tech depends on your franchise
RE/MAX offers MAX/Center and MAX/Tech powered by BoldTrail (as published, July 2026), but each franchise decides what's rolled out, trained, and emphasized. Two offices under the same balloon can be two different tech realities.
Renamed
The house stack has changed names
MAX/Tech launched on kvCORE in 2022; kvCORE became BoldTrail in 2024 (as reported). Vendor eras come and go in franchise tech — your database shouldn't be a passenger on that ride.
Yours
The constant is your own inbox
Whatever the office runs, buyers, sellers, and past clients write to your Gmail. That's the one system no franchise decision can change — and the one Marshal builds on.
The fit
How Marshal rides alongside your RE/MAX office.
01
Connect Gmail; the CRM builds itself
Marshal reads your real correspondence and turns it into contacts, timelines, and to-dos — no forms, no import project, no dependence on what your office did or didn't roll out.
02
Approve drafts; never chase from memory
Thread-aware replies and check-ins are drafted for your sign-off. Unanswered threads become to-dos, and aging relationships get resurfaced before they quietly go cold.
03
Let the AI dial; keep your economics
Marshal's AI calling assistant introduces itself as calling on your behalf, qualifies leads, and books straight onto your Google Calendar. Your commission structure and fees stay strictly between you and RE/MAX — Marshal never touches them.
FAQ
RE/MAX questions, answered straight.
Does Marshal replace MAX/Tech powered by BoldTrail?
No. If your office provides MAX/Tech, anything your brokerage workflow or reporting runs through it stays there. Marshal is the personal layer alongside it — a self-building CRM on your own Gmail, drafted replies you approve, and AI calls that book your own calendar.
Is Marshal affiliated with RE/MAX?
No. Marshal is an independent product, not affiliated with, endorsed by, or sponsored by RE/MAX. RE/MAX and its marks belong to their owners. Marshal serves the individual agent inside the network.
What if I move offices — or leave RE/MAX?
Nothing changes. Your Marshal desk lives on your own Gmail and Google Calendar, not on any office's stack, so contacts, timelines, and follow-up plans move with you exactly as they are.
My office barely provides tech. Is Marshal enough to run solo on?
For the inbox-to-calendar loop, yes: the self-building CRM, drafted email, follow-up engines, AI calling, plus listing import with AI buyer matching. What Marshal doesn't do — websites, IDX, transaction management — keep your office or board tools for those.
Marshal is an independent product and is not affiliated with, endorsed by, or sponsored by RE/MAX. RE/MAX and its marks belong to their respective owners.
Never let a client go cold.
Whatever your office runs, Marshal keeps your own book warm — drafted follow-ups, resurfaced relationships, calls booked on your calendar.
Related