Guides
Playbooks for the agent who is the whole team.
Follow-up systems, lead conversion, referrals — practical, specific, and honest about the work. Written to be used, not skimmed.
Lead conversion · 10 min
How to Convert Zillow Leads: The First-Hour Playbook
Convert more Zillow leads with a first-hour playbook: why 5 minutes decides everything, call and email scripts, a 14-day cadence, and cost-per-closing math.
Follow-up · 9 min
Open House Follow-Up: Scripts and a 7-Day Sequence That Converts Visitors
Turn open house visitors into clients with a 7-day follow-up sequence: sign-in tactics that get real emails, day-by-day scripts, visitor segments, and metrics.
Sphere & referrals · 10 min
Past-Client Follow-Up: The Referral System Most Agents Never Build
Most buyers say they'd use their agent again — few do. Build a past-client system: an annual touch plan, reach-out scripts, and a referral ask that works.
Follow-up · 10 min
Real Estate Follow-Up System: How to Build One That Actually Runs Itself
Build a real estate follow-up system that runs without willpower: lead-tier cadences, a day-by-day schedule, 8 copy-paste email scripts, and a monthly audit.
Reading about follow-up is optional. Doing it isn't.
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