Lead sources
Every lead source fails the same way: slow follow-up.
The economics differ — Zillow is expensive, your sphere is free — but the winner is always the agent who answers first and never lets the thread go cold. Pick your channel.
Zillow
Expensive, priced by ZIP, and shared with competing agents — speed decides who wins the conversation.
Realtor.com
Buyer leads by ZIP; exclusive or shared depends on the package. Assume shared and respond first.
Opcity (ReadyConnect)
Pre-screened, pay-at-closing — but you win the claim in seconds and pay 30-38% of the commission at the end.
Homes.com
'Your listing, your lead' — inquiries route to you, but volume is still building in many markets.
Cheap volume, thin intent. Instant-form leads go cold in minutes and convert over months of nurture.
Open houses
Free, high intent, trust already built in person — and dead by Monday without a same-evening email.
Sign calls
The hottest inbound there is: a buyer standing in front of the house, usually unrepresented.
Referrals & sphere
Highest close rate, lowest cost. The problem isn't the lead — it's staying in touch for years.
Whatever the source, Marshal answers first.
The lead email lands in your Gmail; Marshal files it, drafts the reply for your approval, and its AI calling assistant books the appointment.