Lead sources · Realtor.com
Follow up with Realtor.com leads while they're still on the listing.
Realtor.com sells buyer leads by ZIP, and depending on your package the same lead may also go to other agents — exclusivity varies, so read your agreement (as published, July 2026). Either way, the lead alert lands in your Gmail, which is exactly where Marshal works: reply drafted in the moment, AI call to qualify, appointment booked onto your Google Calendar.
- AI drafts. You approve.
- AI calling books your appointments
- Never let a client go cold
Realtor.com economics
What a Realtor.com lead actually is.
Program details as published by Realtor.com, July 2026 — packages and terms change, so confirm your own agreement.
By ZIP
Bought by area, priced by market
Realtor.com's lead products (Connections Plus is the one open to individual agents) sell buyer leads by ZIP, with cost scaling to your market's price point and competition.
Varies
Exclusive or shared — read the fine print
Depending on the package, a lead may be exclusive to you or shared with other agents. The safe assumption is shared: act like the race is on, because it usually is.
Live
Caught mid-search
The inquiry fires while the buyer is actively looking at a listing. The interest is real — and perishable. It decays with every hour of silence.
The playbook
The Realtor.com follow-up playbook — and how Marshal runs it.
01
First 5 minutes: reply about that listing
Realtor.com's lead alert arrives as an email in your Gmail — exactly Marshal's pipeline. The lead is auto-filed, the contact created, and a reply about the specific property drafted for your approval while the buyer is still browsing.
02
First day: qualify by phone
Marshal's AI calling assistant dials the lead, introduces itself as calling on your behalf, asks about timeline, budget, and financing, and books the serious ones onto your Google Calendar as a consultation.
03
Weeks after: be the agent who never went quiet
Leads that don't convert this week convert this quarter — for whoever stayed in touch. Marshal turns silence into to-dos, resurfaces aging leads, and drafts every check-in so the cadence never depends on your memory.
FAQ
Realtor.com lead questions, answered straight.
Does Marshal integrate with Realtor.com?
No API connection — none needed. Realtor.com sends lead notifications by email, and your Gmail is where Marshal already lives: the lead is filed, the contact created, and the first reply drafted the moment the alert lands.
Are Realtor.com leads exclusive?
It depends on the package: some are marketed with exclusivity in your ZIP, others are shared among agents (as published, July 2026 — confirm your agreement). The playbook is the same either way: respond first, follow up longest.
Is this the same as Opcity / ReadyConnect?
No. This page covers leads you buy directly from Realtor.com. ReadyConnect Concierge (formerly Opcity) is its pay-at-closing referral program with its own economics and its own playbook — we cover it separately.
What can't Marshal do with these leads?
Marshal won't text them — it works email, Google Calendar, and AI phone calls today. And nothing sends in your name without your approval: you review every drafted reply before it goes.
Never let a client go cold.
Marshal answers fast, follows up for months, and books the appointment — all from the Gmail account you already have.