Free tool · Speed to lead
What slow replies cost you, in dollars.
The classic lead-response research is brutal: calling a lead within five minutes makes you roughly 21× more likely to qualify them than waiting half an hour — and most agents take far longer than that. Run your own numbers.
- No signup needed for the calculator
- Sources cited below
The calculator
Three inputs. One uncomfortable number.
Closing at your current pace
$6,480/ yr
Closing at speed to lead (< 5 min)
$43,200/ yr
GCI left on the table
$36,720
every year, at your current response time
Directional estimate, not a promise — assumes 2% of promptly-worked leads close, with conservative speed factors derived from published lead-response research (sources below).
Methodology & sources
- · Lead Response Management study (Oldroyd / InsideSales.com): calling within 5 minutes vs 30 minutes ≈ 21× higher odds of qualifying the lead.
- · Harvard Business Review, “The Short Life of Online Sales Leads”: firms that responded within an hour were ~7× more likely to qualify the lead than those that waited even an hour longer.
- · Directional close-rate assumption: 2% of inbound leads close when worked promptly — adjust your reading up or down for your market and lead source.
FAQ
About these numbers
Where do the multipliers come from?
The anchor is the Lead Response Management study (Oldroyd/InsideSales.com), which found ~21× higher odds of qualifying a lead when calling within 5 minutes versus 30, and the Harvard Business Review follow-up on how fast online leads decay. We deliberately damp the published ratios to stay conservative — the real gap is likely larger than what this calculator shows.
What counts as 'speed to lead'?
The time between a lead reaching out — a portal inquiry, a form fill, an email — and your first substantive response. Industry surveys put the average agent response in hours, not minutes; many leads never hear back at all.
How does Marshal change my response time?
Marshal triages every incoming email the moment it arrives and drafts the reply for your approval, so answering takes seconds instead of an evening catch-up session. And when a lead needs a call, Marshal's AI calling assistant dials, qualifies, and books the appointment onto your Google Calendar.
Is this a revenue promise?
No — it's a directional estimate built from published research and your own inputs, to size the problem. Your market, lead sources, and close rates will move the numbers.
Answer every lead in minutes — without living in your inbox.
Marshal drafts the reply the moment a lead writes in, and its AI calling assistant books the appointment. AI drafts. You approve.
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