Lead sources · Opcity (ReadyConnect)
Convert Opcity referral leads — after you win the claim.
Realtor.com's ReadyConnect Concierge (the program most agents still call Opcity) sends pre-screened leads with nothing due upfront — in exchange for a referral fee at closing, published at roughly 30-38% depending on price point and market (July 2026). The claim call is on you and your reflexes. Everything after the handoff is where Marshal earns its keep.
- AI drafts. You approve.
- AI calling books your appointments
- Zero data entry — the CRM grows itself
Opcity economics
The pay-at-closing math, honestly.
Fee figures are ReadyConnect's published range as of July 2026 — the exact cut varies by price point, market, and agreement, so confirm yours.
30-38%
Referral fee at closing
A third or more of your commission goes back to the program when the deal closes. That's the price of leads with no upfront risk — and it's why every claimed lead must be worked flawlessly.
$0 upfront
No monthly spend
You pay nothing unless a deal closes — which is exactly why so many agents opt in, and why the competition to claim each broadcast lead is fierce.
Seconds
The claim window
Leads are screened by the program's team and offered to agents — the first to accept the live transfer or claim gets the referral. Hesitate and it's gone.
The playbook
The Opcity playbook — the claim is yours, the rest is Marshal's.
01
The claim: that one's on you
When the live transfer comes, answer it yourself — no tool can accept it for you, and the buyer on the line expects a human. Win the handoff, get their email, set the expectation of a same-day recap. Marshal's job starts the moment you hang up.
02
Same day: lock the appointment
Send the recap from your Gmail and Marshal takes it from there — contact created, thread filed, the next reply drafted for your approval, and its AI calling assistant can follow up by phone to pin the showing onto your Google Calendar.
03
To closing: protect a 30-38% investment
A lead you'll pay a third of your commission on is a lead you cannot let go cold. Marshal turns unanswered threads into to-dos, resurfaces clients who are drifting, and drafts every check-in from the claim to the closing table.
FAQ
Opcity questions, answered straight.
How much is the Opcity / ReadyConnect referral fee?
The published range is roughly 30-38% of your commission, paid at closing, varying by price point and market (as of July 2026) — there's no upfront cost. Your exact percentage is in your agreement, so confirm it there.
Can Marshal answer the claim call for me?
No — and it shouldn't. Live transfers ring your phone and the program expects you to accept personally; that first human conversation is how you win the referral. Marshal owns what happens after: the filing, the follow-up cadence, the booking.
Are Opcity leads worth 30%+ of my commission?
Only if you convert the ones you claim. The model trades upfront risk for backend cost, so the math turns on your follow-up: a claimed lead that goes cold is pure loss, and a worked one is a closing you paid for only in effort.
How does Marshal pick these leads up?
The moment you and the buyer are talking over your Gmail — your recap email, their reply — Marshal has them: contact created, timeline built from the real thread, no data entry. From there it drafts the follow-ups and can call to book.
Marshal does the busywork. You close.
You win the claim. Marshal protects it — every follow-up drafted, every silence surfaced, the appointment booked on your calendar.