Grow · Voice-first AI ISA
The AI ISA that actually picks up the phone.
Most AI ISAs stop at chat. Marshal's inside sales agent calls your leads, qualifies them in a real conversation, and books consultations straight onto your Google Calendar. It even makes the calls.
- Discloses it's an AI assistant on every call
- Call recordings you can review
- Budget caps you control
Voice first
A real phone call still beats a chat bubble.
You approve the talk track before a single call goes out — the ISA works your leads with your questions, inside your budget.
21×
Higher qualification odds
The Lead Response Management study found calling a lead within 5 minutes instead of 30 multiplies the odds of qualifying them by ~21×. An AI ISA makes 5 minutes realistic.
100%
Disclosed and recorded
Every call opens by disclosing it's an AI assistant calling on your behalf, and every call is recorded — you can hear exactly what was said.
24/7
Lead capture behind it
Marshal triages your inbox around the clock, so new leads are captured and queued the moment they arrive — calls go out inside the rules and budget you set.
How it works
From new lead to booked consultation.
01
Approve the talk track
You decide what your ISA says — the introduction, the qualifying questions, the goal of the call. Nothing goes out that you haven't signed off.
02
Marshal calls and qualifies
The AI dials your lead, discloses it's an assistant calling on your behalf, and works through your qualifying questions in a natural conversation.
03
The consultation lands on your calendar
Qualified leads are offered times from your availability, and the appointment books directly onto your Google Calendar — with the recording ready to review.
The difference
An AI ISA vs. carrying the phones alone.
| Marshal | Going without an ISA | |
|---|---|---|
| Who calls new leads | Marshal's AI calls and discloses it's your assistant — even while you're at a showing | You do — whenever you next get free |
| Qualification | Your qualifying questions, asked consistently on every call | Depends on the day and the drive time |
| Booking | Times offered from your availability; the consultation lands on Google Calendar | Phone tag and “does Tuesday work?” email chains |
| After the call | Recording filed to the client's timeline | Scribbled notes, if any |
| Texting (SMS) | Not yet — Marshal works email, calendar, and AI phone calls today | You text from your own phone |
Marshal's ISA is voice-first by design. Many AI ISAs lead with SMS chat; Marshal leads with a real phone call that ends on your calendar.
FAQ
AI ISA, answered
Does the AI pretend to be human?
No. Every call opens by disclosing that it's an AI assistant calling on the broker's behalf. That's non-negotiable — trust is the product.
Is AI calling even legal?
AI voice calls fall under TCPA rules, and consent requirements apply. Marshal is built for calling your own leads — people who reached out to you — with disclosure on every call, recordings on file, and budget caps. Read our TCPA and AI-calling guide for the details; none of this is legal advice.
How is this different from SMS-first AI ISAs?
Most AI ISAs qualify leads over text chat and hand you a transcript. Marshal is voice-first: it places a real phone call, has a real conversation, and ends it with a consultation on your Google Calendar. Marshal doesn't do SMS today — it works email, Google Calendar, and AI phone calls.
Can I control how much it spends on calls?
Yes. You set the calling budget cap, and the dialer stops when the cap is reached. No surprise bills, no runaway robot.
Do I get to hear the calls?
Every call is recorded, and the recording is filed to the lead's timeline next to the email history — so you walk into the consultation knowing exactly what was said.
Is this a separate tool I bolt onto my CRM?
No — the ISA is one part of Marshal, your real-estate chief of staff. The same system captures leads from Gmail, drafts your replies, keeps follow-up warm, and makes the calls. One book of business, one timeline.
It even makes the calls.
Approve the talk track, set the budget, and let your AI ISA work your leads — every consultation lands on your Google Calendar.
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