Lead sources · Sign calls
Sign call leads: win the call, then win everything after it.
A sign call is a buyer standing in front of a house, dialing the number on your yard sign — the hottest inbound there is, and usually unrepresented. You take that call live; no tool should answer it for you. Marshal's job is everything after: the same-day recap email, the drafted follow-up cadence, and the AI call that books the showing when they're ready.
- AI drafts. You approve.
- AI calling books your appointments
- Never let a client go cold
Sign call economics
Why the sidewalk beats every portal.
Hottest
Standing at the property
They're looking at the house right now and called the number on the sign. No portal lead arrives closer to a transaction than a buyer on the sidewalk.
No agent
Usually unrepresented
Sign callers typically haven't signed with anyone. If the house fits, that's a buyer. If it doesn't, it's still a buyer — for the next house.
$0
Free with the listing
Every listing you carry generates sign calls at no extra cost — a lead source you already paid for with the listing agreement. The only way to waste it is weak follow-up.
The playbook
The sign call playbook — the call is yours, the rest is Marshal's.
01
The call: answer it yourself, live
Sign calls ring your phone, and that's how it should be — the caller wants a human who knows the house. Answer, answer their question, and get a name and email address before you hang up. That email is the handle everything else hangs on.
02
Same day: the recap email that makes it real
Send a short recap from your Gmail — the house's details, the answer to what they asked, one clear next step. Marshal picks the thread up instantly: contact created, timeline built, the next reply drafted for your approval.
03
The weeks after: book the showing, keep the buyer
If that first house wasn't the one, this is still an unrepresented buyer worth keeping. Marshal keeps the cadence alive — silence becomes a to-do, check-ins get drafted — and its AI calling assistant can ring them back to set the showing straight onto your Google Calendar.
FAQ
Sign call questions, answered straight.
Can Marshal answer my sign calls for me?
No — and you wouldn't want it to. A sign call is the hottest lead you'll ever get, and the caller expects the agent on the sign. Take it live. Marshal owns the follow-up that starts the moment you hang up.
What if I miss a sign call?
Call back as fast as you can — a buyer on the sidewalk doesn't stay on the sidewalk. Marshal doesn't manage your voicemail; its work starts once you've made contact and the conversation moves to email.
The caller doesn't have an agent — what's the play?
Show the house, then offer a buyer consultation — that's the relationship, not just the showing. Marshal's AI calling assistant can make the booking call and put the consultation on your Google Calendar.
Does Marshal handle texts to my sign number?
No — Marshal works email, Google Calendar, and AI phone calls today, so texts to your phone stay on your phone. Move the conversation to email (send that recap) and Marshal takes it from there.
Marshal does the busywork. You close.
Take the call. Send one recap email. Marshal keeps the buyer warm and books the showing on your calendar.