Lead sources · Facebook
Follow up with Facebook leads before the scroll swallows them.
Facebook leads are the cheapest volume in real estate — and the thinnest intent. Someone tapped an instant form without ever leaving their feed, and in ten minutes they won't remember doing it. Winning this source takes an immediate first touch and months of patient nurture — exactly the two things Marshal automates from your Gmail.
- Never let a client go cold
- AI drafts. You approve.
- AI calling books your appointments
Facebook economics
Cheap leads, expensive follow-up.
Volume
Cheap to generate, thin by design
Lead ads typically cost a fraction of portal leads per contact — which is exactly why the intent is thinner. You're buying volume and a maybe, not urgency.
Minutes
Instant forms go cold instantly
The pre-filled form took two taps and the person never left Facebook. If your first touch isn't near-immediate, you're a stranger emailing about an ad they've already forgotten.
Months
A nurture marathon
Most Facebook leads are early — browsing, dreaming, 'maybe next year.' The agents who win this source are the ones still in touch when the timeline turns real.
The playbook
The Facebook follow-up playbook — and how Marshal runs it.
01
First minutes: touch them while they remember the ad
Get lead alerts flowing to your Gmail — Facebook's lead notification emails or your form tool's alerts. From there it's Marshal's pipeline: contact created, lead filed, and a first reply drafted for your approval while the ad is still fresh in their mind.
02
First day: sort the real from the curious
Marshal's AI calling assistant rings the lead, introduces itself as calling on your behalf, asks about timeline and intent, and books anyone genuinely moving onto your Google Calendar — so your own hours go only to real buyers and sellers.
03
Months 1-12: stay warm without a spreadsheet
This is where Facebook leads are actually won. Marshal's freshness engine turns unanswered threads into to-dos, resurfaces leads that have gone quiet, and drafts each check-in — so 'maybe next year' finds you still there next year.
FAQ
Facebook lead questions, answered straight.
Does Marshal connect to Facebook Lead Ads?
Not natively — Marshal has no Facebook integration. But if your lead notifications reach your Gmail (Facebook's lead alert emails, or your form or landing-page tool's email notifications), Marshal takes it from there: contact, timeline, drafted reply, follow-up cadence.
Why do Facebook leads convert so poorly?
Two compounding reasons: intent is thin at the moment of capture, and most agents follow up too slowly and give up too early. You can't fix the intent — you can completely fix the follow-up, and that's the fixable half of the math.
Is it okay for the AI to call a Facebook lead?
Marshal's calls go to leads who submitted their phone number expecting contact from an agent — and as with any outreach channel, you're responsible for following the calling rules that apply in your market.
Can Marshal message leads on Facebook or by text?
No — Marshal works email, Google Calendar, and AI phone calls today, and is honest about that. Messenger and SMS aren't part of the product; the nurture runs on email and calls.
Never let a client go cold.
Cheap leads only pay off if none leak. Marshal answers in the moment, nurtures for months, and books the ones who turn real.