Lead sources · Zillow
Follow up with Zillow leads before another agent does.
You're paying serious money for a lead that competing agents in your ZIP may also be working. Zillow doesn't decide who wins that buyer — the first useful response does. Marshal watches your Gmail, drafts the reply the moment the lead email lands, and its AI calling can put a consultation on your Google Calendar while the other agents are still checking their app.
- AI drafts. You approve.
- AI calling books your appointments
- Zero data entry — the CRM grows itself
Zillow economics
What you're actually buying from Premier Agent.
Program details per Zillow's published Premier Agent model, July 2026 — costs vary by ZIP and share of voice, so check your own market and agreement.
By ZIP
Priced by market, not per lead
Premier Agent advertising is bought as a share of voice in a ZIP code, and costs vary widely by market — a competitive metro can cost many times a quiet one.
Shared
You're one of several advertisers
The inquiry pool in a ZIP is split across Premier Agent advertisers by share of voice — the buyer who reached you can reach a competitor minutes later.
Minutes
The window that decides it
The buyer is on Zillow right now, usually about one specific house. A reply that arrives hours later is a reply to someone who's already talking to another agent.
The playbook
The Zillow follow-up playbook — and how Marshal runs it.
01
First 5 minutes: answer about the house
Zillow's lead notification arrives as an email in your Gmail — which is exactly Marshal's pipeline. The lead is auto-filed, the contact is created, and a reply about that property is drafted for your approval before you could have typed a greeting.
02
First day: get them on the phone
If email doesn't land a conversation, Marshal's AI calling assistant dials the lead, introduces itself as calling on your behalf, qualifies budget and timeline, and books the consultation straight onto your Google Calendar.
03
Weeks after: outlast the other agents
Most shared leads aren't transacting this week. Marshal keeps the thread warm — unanswered follow-ups become to-dos, aging leads get resurfaced, and the next check-in is drafted so nobody quietly goes cold.
FAQ
Zillow lead questions, answered straight.
Does Marshal integrate with Zillow directly?
There's no Zillow API hookup — and you don't need one. Premier Agent lead notifications arrive as emails in your Gmail, and Gmail is exactly where Marshal works: the lead is filed, the contact created, and a reply drafted the moment the email lands.
How much do Zillow leads cost?
Zillow doesn't publish a flat rate — Premier Agent is priced as share of voice per ZIP, so cost depends on your market's home prices and competition (as published, July 2026). Whatever you pay, the economics only work if you respond first and follow up longest.
Are Zillow leads exclusive?
Premier Agent leads generally aren't — a ZIP's inquiries are split across advertisers, and the same buyer often reaches several agents. (Zillow also runs a separate referral-fee program; terms differ, so check your own agreement.) That's why speed decides this source.
What can't Marshal do with my Zillow leads?
It won't text them — Marshal works email, Google Calendar, and AI phone calls today. And it never sends in your name without approval: every drafted reply waits for you, which is the point.
Marshal does the busywork. You close.
Connect Gmail, and the next Zillow lead gets a drafted reply, a follow-up plan, and a calendar-booked call — before another agent opens the app.