Solutions · Buyer's agents
The CRM for buyer's agents — every conversation, still moving.
Saturday is four showings with three different buyers; Monday is lender updates, feedback notes, and two new listings that might fit someone — if you can remember who. Buyer-side work is a dozen live conversations that all deserve a same-day reply. Marshal keeps each one filed, drafted, and moving, so no buyer ever wonders if you forgot them.
- Zero data entry — the CRM grows itself
- AI drafts. You approve.
- AI calling books your appointments
The buyer-side grind
Many buyers, one of you, and the clock always running.
Dozens
Conversations in flight at once
Every active buyer is several threads — showings, lender, listing agents, new matches. Multiply by a real book and the follow-through outgrows any memory or spreadsheet.
Same day
Showing feedback has a shelf life
The note that lands the evening after a showing shapes the search and builds trust. The one that lands Thursday reads like an afterthought — and buyers notice.
2024
Your value now has to show its work
Since the industry's 2024 practice changes, buyers increasingly sign written agreements before touring — and expect visible professionalism in return. An organized, documented follow-up trail is the easiest proof there is. (Practices vary by market and association.)
The playbook
How Marshal keeps a full buyer book moving.
01
Every thread: filed, timelined, never dropped
Each buyer's emails become a contact and a running timeline in Marshal — no data entry. Unanswered threads turn into to-dos, quiet buyers age visibly, and the freshness engine drafts the nudge before the silence gets awkward. You approve everything that sends.
02
Every new listing: matched to the right buyers
Import listing sheets by CSV and Marshal's AI scores them against your buyers' needs, surfacing matches at eighty percent fit or better. Instead of scrolling the hot sheet trying to remember who wanted a yard, you review a shortlist and send a drafted 'this one's worth seeing.'
03
Every showing: the follow-up that gets an answer
The same-day feedback note goes out drafted from the actual thread — this house, their reaction, the next step. When it's time to line up the next tour, Marshal's AI calling assistant can call, introduce itself as calling on your behalf, and book the slot onto your Google Calendar.
FAQ
Buyer's-agent questions, answered straight.
How does listing-to-buyer matching actually work?
You import listings as a CSV, and Marshal's AI scores each one against what your buyers are looking for, surfacing matches at 80% fit or higher. It's a shortlist for your judgment, not an auto-blast — you decide who hears about which house, and every outreach is a draft you approve.
Does Marshal handle buyer-agreement paperwork?
No — Marshal isn't a forms or e-signature platform. What it gives you is the professionalism around the agreement: prompt replies, a documented communication trail, and follow-through that makes your value obvious. For the agreement itself, your broker and local association's guidance governs — this isn't legal advice.
I have a lot of active buyers — how does Marshal keep them straight?
Every buyer carries a full interaction timeline, statuses age automatically instead of relying on you to update them, and open loops surface as to-dos. Before a showing, you can just ask Marshal for the story so far — no tab archaeology.
Will the AI talk to listing agents for me?
Marshal drafts your emails to anyone in your Gmail — listing agents included. The AI calling assistant, though, is built for your own leads and clients: it discloses that it's calling on your behalf and books appointments. Co-op agent calls are usually a conversation you'll want to have yourself.
Marshal does the busywork. You close.
Every buyer followed up, every listing matched, every showing booked — while you're in the car between tours.