Solutions · Canadian realtors
The CRM for Canadian realtors — bilingual by design, not by add-on.
Your Tuesday might hold an anglophone buyer, a francophone seller, and a referral who switches languages mid-thread — plus CASL sitting over every commercial email you send. Marshal drafts each reply in the client's own language from the real conversation, and nothing goes out without your approval. Same Gmail, same Google Calendar, both official languages.
- Drafts in English and French
- AI drafts. You approve.
- Zero data entry — the CRM grows itself
The Canadian reality
Two languages, real rules, and US-first tooling.
EN/FR
Two languages, one inbox
Serving clients in both official languages doubles the drafting work — and a follow-up in the wrong language, or in clumsy translation, quietly costs trust.
CASL
Email here comes with obligations
Canada's anti-spam law governs commercial electronic messages — consent, identification, unsubscribe. A tool that auto-blasts on your behalf is a liability; one that drafts for your review fits how a careful practice already works.
US-first
Most CRMs treat Canada as an afterthought
French support bolted on, compliance guidance written for another country, features tied to US portals. You end up paying for a stack designed around someone else's market.
The playbook
How Marshal works for a Canadian solo practice.
01
Draft in the client's language
Marshal reads the thread and drafts the reply to match — French to your francophone seller, English to your anglophone buyer, each from the actual conversation rather than a translated template. You review and approve every one, in either language.
02
Keep every send behind your approval
Nothing goes out in your name automatically, which is exactly the posture a CASL-conscious practice wants: you confirm each message before it carries your signature. Consent records and unsubscribe hygiene remain your responsibility — Marshal just makes the careful way the easy way.
03
Run on the stack you already have
Connect Gmail and your CRM builds itself from your real correspondence — contacts, timelines, follow-up to-dos, aging statuses. The AI calling assistant discloses itself, records calls, respects budget caps, and books appointments straight onto your Google Calendar, same as anywhere.
FAQ
Canadian questions, answered straight.
Does Marshal really draft in French?
Yes — bilingual EN/FR drafting is core, not a plug-in. Marshal picks up the language of the thread and drafts accordingly, so a francophone client gets a real French reply built from your actual conversation. You approve every draft before it sends, whichever language it's in.
Is Marshal CASL-compliant out of the box?
No tool can be — CASL compliance (consent, sender identification, unsubscribe handling) is your obligation as the sender, and this isn't legal advice. What Marshal contributes is its design: it never auto-sends, so every commercial message is one you reviewed and chose to send.
Can the AI calling assistant make calls in Canada?
The assistant works the same way everywhere — it discloses that it's calling on your behalf, records every call, stays under your budget caps, and books onto your Google Calendar. Telemarketing calls in Canada sit under CRTC rules including the National Do Not Call List, so check how they apply to your practice before enabling outbound calls; that's not legal advice.
Does Marshal integrate with Realtor.ca or my board's MLS?
There's no portal or MLS API hookup. Inquiry notifications arrive as emails in your Gmail — which is exactly Marshal's pipeline: contact created, timeline built, reply drafted. Listing sheets can also come in as a CSV import for AI matching against your buyers.
Never let a client go cold.
In either official language. Connect Gmail and Marshal keeps every relationship warm — drafted, bilingual, and always approved by you.
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