Marshal vs LionDesk
LionDesk is retired. Your next CRM shouldn't just be cheaper — it should work for you.
LionDesk earned a loyal following as the budget CRM — $25 to $39 a month at its published tiers. Lone Wolf wound it down in September 2025 and moved users to Lone Wolf Relationships at a similar price. If you're choosing what comes next anyway, here's the honest question: another low-cost tool you operate by hand, or a chief of staff that builds the CRM from your Gmail, drafts your replies, and makes the calls?
- Zero data entry — the CRM grows itself
- AI drafts. You approve.
- AI calling books your appointments
The forced move
Cheap was the pitch. The labor was always yours.
Sunset
The platform was retired
Lone Wolf discontinued LionDesk in September 2025 and migrated accounts to Lone Wolf Relationships. Either way, you're re-deciding your stack right now.
$25-39/mo
Low price, high workload
LionDesk's published tiers were the cheapest around — for storage and templates. Every contact was typed or imported, every drip configured, every call dialed by you.
DIY
Software you operated
It stored what you entered and sent what you templated. Marshal reads your Gmail, files clients and timelines itself, and flags who's going cold before they do.
Head to head
Marshal vs LionDesk, honestly.
| Marshal | LionDesk | |
|---|---|---|
| Status | Actively built for solo brokers | Discontinued September 2025; successor is Lone Wolf Relationships |
| Built for | One solo broker — the AI is the staff | Budget-minded agents; now part of Lone Wolf's brokerage-wide suite |
| Data entry | None — contacts and timelines build themselves from Gmail | Manual entry and imports — the same model carries into the successor |
| Follow-up | AI-drafted replies from the real thread, plus to-dos and auto-aging statuses | Drip campaigns and reminders you configure yourself |
| Phone follow-up | AI calls leads, qualifies, and books onto your Google Calendar | Dialer add-ons — you made every call |
| Texting (SMS) | Not yet — email, calendar, and AI calls today | Included — texting was a LionDesk staple, carried into Relationships |
| Pricing shape | Priced for one broker | $25-39/mo at published tiers; Lone Wolf says Relationships pricing is on par |
LionDesk details from its archived published pricing and Lone Wolf's public announcements of the September 2025 wind-down, checked July 2026. Spot something out of date? Tell us at [email protected].
Why Marshal exists
The forced migration is a chance to stop doing the busywork.
LionDesk was a good deal, and its users were right to like it: texting, drips, and a dialer at a price a solo agent could shrug at. But it was a tool in the truest sense — it did nothing until you did something. The database was only as good as your discipline on a Tuesday night after three showings.
Marshal starts from the inbox instead. Your Gmail already contains your book of business; Marshal reads it, files it, keeps it warm, and drafts what you'd say next — nothing sends without your approval. When it's time to get someone on the phone, Marshal makes the call and books the appointment onto your Google Calendar. Since you have to move anyway, move to something that works for you.
- migrations to dread — your history is already in Gmail
- 0
- contacts typed in
- 0
- of replies approved by you
- 100%
migrations to dread — your history is already in Gmail
contacts typed in
of replies approved by you
FAQ
Switching questions, answered straight.
What actually happened to LionDesk?
Lone Wolf Technologies, which acquired LionDesk in 2021, announced in 2025 it would wind the product down, and it was discontinued that September. Users were offered migration to Lone Wolf Relationships, the successor CRM inside Lone Wolf's Foundation suite, at pricing the company describes as on par with LionDesk's.
How do I move my LionDesk data to Marshal?
Export your contacts as a CSV — from LionDesk before your access ended, or from Lone Wolf Relationships if you were migrated — and import them into Marshal. Your real communication history lives in your Gmail, and Marshal builds client timelines from it the moment you connect.
Who should just move to Lone Wolf Relationships instead?
Agents who mainly want the cheapest possible contact manager and texting, and don't mind doing the entering, sequencing, and dialing themselves. Lone Wolf built the successor to keep LionDesk's price point — if hands-on and low-cost is the goal, it's the natural landing spot.
Can Marshal text my leads like LionDesk did?
Not yet — and we won't pretend otherwise. Marshal works email, Google Calendar, and AI phone calls today. If SMS drips were the main thing you used LionDesk for, factor that in honestly.
You have to move anyway. Move up.
Set up in minutes. Connect Gmail when you're ready — and see your CRM build itself.