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What AI ISAs Actually Cost in 2026 (a Pricing Survey)
A survey of published AI ISA pricing as of July 2026 — Structurely, Ylopo, Lofty — vs. a human ISA's real cost, and the per-lead math vendors don't volunteer.
2026-07-04 · 6 min read
"AI ISA" pricing is genuinely hard to compare: some vendors charge by lead volume, some bundle the AI into a platform you may not want, and some don't publish numbers at all. This is a survey of what's actually published or credibly reported as of July 2026 — with every figure hedged, because these change — plus the comparison that anchors the whole category: what a human ISA costs. Verify anything here with the vendor before you sign.
How AI ISAs charge (three shapes)
Before the numbers, the shapes — because the shape matters more than the sticker:
- Per-lead tiers. A monthly fee covering N leads, with overage or higher tiers beyond. Cheap at low volume; scales with your marketing.
- Platform bundles. The AI is a feature of a larger suite (website, ads, CRM). You pay for the platform whether or not you use the rest.
- Per-seat / team pricing. Priced per user or for a team account — fine for teams, awkward math for one person.
The survey
All figures are published or third-party-reported pricing as of July 2026, rounded, and worth re-checking — vendors reprice, and quote-based pricing means your number may differ.
| Vendor | Model | Reported entry price | Notes |
|---|---|---|---|
| Structurely | SMS-first AI ISA, per-lead tiers | ~$179/mo (≈50 leads) reported | A conversation layer — you still need a CRM under it. A ~$3/lead option has also been reported. Its site was under maintenance when we last checked, so verify current terms directly. |
| Ylopo (rAIya) | AI baked into a lead-gen/marketing platform | ~$345+/mo reported, plus ad spend | Team-oriented platform pricing; the AI isn't sold as a standalone for one agent, and the ad budget is the real cost center. |
| Lofty (AI Assistant) | AI bundled into an all-in-one platform | Bundled in ~$449/mo platform, reported | Quote-based officially; third-party guides also report setup fees on top. You're buying the platform, AI included. |
Three honest observations from assembling the table:
- The entry price is rarely the real price. Per-lead tiers mean the bill tracks your lead volume: an agent generating 150 leads a month is not paying the 50-lead price. Cheap per-month can hide expensive per-lead — do the math at your volume, not the brochure's.
- Bundles make the AI's price unknowable. If the AI ISA only comes inside a $449/mo platform, the AI costs whatever the platform costs minus what you'd have paid for the parts you actually wanted. For a solo agent who needed none of the rest, that's the whole bundle.
- Most of this category is priced for teams. Lead-routing, seats, ad management — the economics assume a team amortizing the cost. The solo agent is served by the same price list without the amortization.
The benchmark: a human ISA
The reason AI ISA pricing gets away with ambiguity is that the alternative is so expensive. Published compensation surveys and hiring guides put a full-time human ISA in the $36,000–60,000/year range in most North American markets — typically a modest base plus per-appointment or per-close bonuses — before payroll costs.
And salary is the visible line. The invisible ones are the reason most solo agents never hire: recruiting and ramp time (industry writing on ISAs is remarkably candid that turnover is high), scripts and training, quality control, and ongoing management. An ISA is a manager's tool — and a solo agent has no manager to spare. Even at the low end, a human ISA costs roughly 15–25× the published entry price of the AI options above, which is the honest reason this category exists at all.
What this means if you're a solo agent
Use the shapes, not the stickers, to shortlist:
- If your lead volume is low and steady, per-lead entry tiers are genuinely affordable — but confirm what happens at 2× volume before you build on one.
- If you're being offered an AI ISA inside a platform, price the platform against what you'd buy à la carte. The AI may be excellent; the bundle is the price.
- If a vendor's pricing is quote-based, the quote is the pricing. Nothing reported here overrides what they offer you.
- Whatever you pick, remember an ISA — silicon or human — only sets appointments. The follow-through, the record-keeping, and the relationship are still yours.
Where Marshal fits (and why it's not in the table)
Marshal isn't priced like this category, so putting it in the table would be comparing shapes, not numbers: it's not a per-lead conversation layer or a team platform, but an AI chief of staff for one broker — the CRM that builds itself from your Gmail, drafted replies you approve, follow-up that surfaces on its own, and voice-first AI calling that discloses itself and books straight onto your Google Calendar. Our pricing is published on the pricing section of our homepage, priced for one broker. One scope note in fairness to the vendors above: Structurely's strength is SMS, and Marshal doesn't do SMS today — email, calendar, and calls are its lanes.
If you're weighing the category seriously, start with the money question the table can't answer — what an AI ISA replaces versus what a human ISA costs — run your own numbers in the AI ISA cost calculator, then read our honest head-to-head with Structurely and see what a voice-first AI ISA looks like when it's built for one agent instead of a team.