For Berkshire Hathaway HomeServices agents
A CRM for Berkshire Hathaway HomeServices agents — the desk behind the brand.
Few names in real estate open a door like Berkshire Hathaway HomeServices. What happens after the door opens is on you — and the tech that's supposed to help varies affiliate to affiliate around the REsource Center hub (as published, July 2026). Marshal is the part you don't leave to chance: your Gmail becomes a self-building CRM, replies arrive drafted for your approval, and AI calls book consultations onto your own Google Calendar.
- Zero data entry — the CRM grows itself
- AI drafts. You approve.
- The same desk at any affiliate
The BHHS stack
What a solo agent actually gets at BHHS.
As published, July 2026 — BHHS is a network of independently owned affiliates, so tools differ; check what yours provides.
Affiliate
The brand is national; the tech is local
BHHS provides the REsource Center as the hub for brand tools, and each independently owned affiliate builds its own stack around it — some ship their own CRM picks entirely (as published, July 2026).
Polished
A referral-grade name
The brand carries weight with exactly the clients solo agents want — referrals, repeat business, trust-first relationships. A name that good deserves follow-up that never drops a thread.
Yours
Bring your own system
When the stack depends on the affiliate, the durable move is a desk that doesn't: your own Gmail, your own calendar, and software that compounds them for you.
The fit
How Marshal rides alongside your BHHS affiliate.
01
Rebuild the book from your Gmail
Connect the account your clients write to and Marshal builds contacts, timelines, and to-dos from years of real threads — past clients, referral partners, the sphere the brand helped you earn.
02
Keep it warm with approved drafts
Thread-aware replies and check-ins are drafted for your sign-off; unanswered threads become to-dos; aging relationships get resurfaced before they quietly expire. Nothing sends without you.
03
Book the calls without making them
Marshal's AI calling assistant dials, discloses that it's calling on your behalf, qualifies, and books straight onto your Google Calendar. Your affiliate's reporting, splits, and required tools are untouched.
FAQ
BHHS questions, answered straight.
Does Marshal replace the REsource Center or my affiliate's tools?
No. Brand marketing, compliance, and anything your affiliate requires stays exactly where it is. Marshal is the personal layer on your own Gmail and Google Calendar — the self-building CRM, the approved drafts, the AI-booked calls.
Is Marshal affiliated with Berkshire Hathaway HomeServices?
No. Marshal is an independent product, not affiliated with, endorsed by, or sponsored by Berkshire Hathaway HomeServices. Berkshire Hathaway HomeServices and its marks belong to their owners. Marshal serves the individual agent.
If I move to a different affiliate — or brokerage — what happens?
Your Marshal desk moves with you, untouched. It lives on your own Gmail and Google Calendar rather than any affiliate's stack, so your contacts, timelines, and follow-up plans survive every change of letterhead.
My affiliate already ships a CRM. Will Marshal clash with it?
No. Marshal doesn't plug into your affiliate's stack at all — it works from your Gmail and Google Calendar, so there's nothing to conflict. Keep required records where your affiliate wants them; let Marshal handle the personal follow-up loop.
Marshal is an independent product and is not affiliated with, endorsed by, or sponsored by Berkshire Hathaway HomeServices. Berkshire Hathaway HomeServices and its marks belong to their respective owners.
Marshal does the busywork. You close.
The brand opens the door. Marshal makes sure the thread behind it never goes quiet.