Marshal vs CINC
A team's machine, billed to one broker.
CINC (Commissions Inc) is the heavyweight of team lead generation: IDX websites, a managed ad engine, team routing, ISA options, even guarantee-style programs for qualifying premium tiers. Pricing is quote-based — third-party guides put a solo agent's entry around $899-$1,000 a month before the $500+ in monthly ad spend the model assumes. That machine can pay for a team feeding it. A solo broker inside it is paying team freight. Marshal is sized for one: the CRM builds itself from your Gmail, replies are drafted for your approval, and the AI makes the calls.
- Priced and sized for one broker
- Zero data entry — the CRM grows itself
- AI calling books your appointments
The heavyweight tax
What the biggest machine in the set costs a solo.
~$899/mo
Solo entry, team freight
Pricing is quote-based; third-party guides estimate solo plans around $899-$1,000/mo and team tiers near $1,299-$1,500. That's the platform — before any leads are bought.
$500+
Then you feed it
Commonly cited minimum monthly ad spend, with third-party reports putting realistic all-in totals at $1,800-$3,500+ a month once add-ons are stacked.
Add-ons
The machine keeps billing
Dialer integration around $75/mo and an AI texting assistant around $200/mo are reported by third-party guides, with ISA layers beyond that. Each bolt-on assumes there's a team to use it.
Head to head
Marshal vs CINC, honestly.
| Marshal | CINC | |
|---|---|---|
| Built for | One solo broker — no routing, no seats, no funnel to staff | Lead-buying teams — IDX site, ad engine, routing, ISA options, guarantee-style programs for qualifying tiers |
| Lead generation | None — Marshal works the leads you already have | The core strength — managed Google/Facebook ad campaigns feeding the platform; ad spend of $500+/mo commonly cited |
| Data entry | None — contacts and timelines build themselves from Gmail | Ad leads flow in; your sphere, referrals, and notes are manual upkeep |
| Replies | AI-drafted from the real thread; you review and send | Drip campaigns plus an AI texting assistant (reported add-on) |
| Phone follow-up | AI calls leads, qualifies, and books onto your Google Calendar — built in | Dialer reported as a ~$75/mo add-on; the calling is yours or an ISA's |
| Texting (SMS) | Not yet — email, calendar, and AI calls today | Included, with an AI texting assistant reported around $200/mo |
| Pricing shape | Priced for one broker | Quote-based; ~$899-$1,000/mo solo and $1,299-$1,500 team tiers estimated by third-party guides, ad spend on top |
CINC details from its public materials and third-party pricing guides (official pricing is quote-based), checked July 2026. Spot something out of date? Tell us at [email protected].
Why Marshal exists
The machine works. The question is who it was built for.
CINC is a serious operation, and for the team it was designed around — a rainmaker buying leads at volume, agents on routing, maybe an ISA working the top of the funnel — the all-in model is coherent. The guarantee-style programs on qualifying premium tiers say it plainly: this is a system that expects volume in and volume out, and prices accordingly.
A solo broker's economics don't look like that. One person can't work a firehose, doesn't need routing, and shouldn't carry a four-figure monthly platform-plus-ads bill to stay organized. Marshal is the desk built for that broker: connect Gmail and the CRM assembles itself, follow-up to-dos and auto-aging statuses keep the book warm, every reply is drafted from the real thread for your approval — and when a lead needs a call, Marshal makes it, discloses it's an AI assistant, and books the appointment onto your Google Calendar.
- broker per account — that's the design
- 1
- contacts typed in
- 0
- of replies approved by you
- 100%
broker per account — that's the design
contacts typed in
of replies approved by you
FAQ
Switching questions, answered straight.
What does switching from CINC to Marshal look like?
Check your order form first — CINC contract terms are order-form-specific, so confirm your commitment before you plan the move. The move itself is light: Marshal builds your client timelines from Gmail when you connect, and your CINC contacts come across as a CSV export. The website and ad campaigns aren't things Marshal replaces.
CINC can guarantee results on some plans. Does Marshal?
No, and we won't pretend otherwise. CINC's guarantee-style programs apply to qualifying premium tiers with program-specific terms — read them in writing. Marshal's offer is simpler: start free, connect Gmail, and see the CRM build itself before you pay anything.
Can Marshal text my leads like CINC?
Not yet. Marshal works email, Google Calendar, and AI phone calls today — no SMS — and we'd rather say that plainly. What Marshal builds in is the calling: the AI dials, discloses itself, qualifies, and books your calendar, with no dialer add-on or ISA layer.
Who should stay with CINC?
Teams with the ad budget and the bodies: a lead buyer at the top, agents on routing, someone owning the platform. At volume, the all-in machine is what it's priced to be. Marshal is for the solo broker who doesn't want to rent a team's machine to run one desk.
Marshal does the busywork. You close.
Set up in minutes. Connect Gmail when you're ready — and see your CRM build itself.