Your edge · Multilingual
The CRM that speaks your clients' language.
Multilingual markets are won in the client's language — and lost in awkward English boilerplate. Marshal remembers each client's language, drafts every reply in it, and even makes AI calls in it, with your own greeting translated ahead of the dial. Your workbench stays English; your clients hear themselves.
- Replies drafted in the client's language
- AI calls in English, Chinese, Korean, Japanese, Spanish
- You approve every draft before it sends
Language as memory
Set it once. Never think about it again.
Language isn't a per-message choice in Marshal — it's part of the client record, like their phone number. Everything downstream reads it.
5
Languages the AI calls in
Outbound AI calls run in English, Mandarin Chinese, Korean, Japanese, or Spanish — matching voice, transcription, and opening line to the lead's language, per lead.
1×
You write your script once
Write your greeting and voicemail message once, in your language. Marshal translates them into each supported language in the background and speaks the right one to each lead — your wording, their language.
100%
Of drafts pass through you
Every in-language email draft still lands in your review queue first. If your Spanish is better than the AI's, edit it — Marshal sends exactly what you approve.
How it works
One setting, three places it pays off.
01
Set the language on the client
Pick it in the client's profile, tag it on a lead when you add them — or let Marshal pick it up from the emails they already send you. It's stored once, on the record.
02
Every draft arrives in-language
Reply drafts and follow-up messages are written in the client's language from the actual conversation — not templated boilerplate run through a translator. You review, edit, and send.
03
The AI dials in it too
When Marshal calls a lead, the voice, the transcription, and the opening line all switch to their language — including your own custom greeting, pre-translated so the first sentence sounds like you meant it.
Marshal vs. templates
In-language relationships vs. translated blasts.
| Marshal | A CRM with translated templates | |
|---|---|---|
| Where language lives | On the client record — set once, used everywhere | Per campaign, re-picked every send |
| Email replies | Drafted in-language from the real thread, reviewed by you | Boilerplate run through a translator |
| Phone calls | AI calls in 5 languages — voice, transcript, and greeting all match | English-only dialers |
| Your scripts | Written once, auto-translated per lead, source wording preserved | Re-write (or re-record) per language |
| SMS | Not yet — Marshal works email, calendar, and AI phone calls today | Depends on your stack |
FAQ
Multilingual, answered
Which languages does Marshal support?
Email drafts follow the client: Marshal writes in the language the conversation is actually in, whatever it is. AI phone calls currently run in five languages — English, Mandarin Chinese, Korean, Japanese, and Spanish — with matched voice and transcription.
Do I have to translate my call scripts myself?
No. Write your greeting and voicemail once. Marshal translates them into the other supported languages in the background, keeps your name placeholders intact, and speaks each lead's version at dial time. Change the script and the translations refresh automatically.
What if Marshal guesses a client's language wrong?
Set it manually on the client — a manual setting always wins. And since every draft passes through your review queue before sending, a wrong-language draft is a one-click fix, not an embarrassing send.
Does the app itself switch languages?
No — the workbench you work in stays English. The multilingual layer is client-facing: what your clients read and hear is in their language; what you manage is in yours.
I serve a multilingual market in Canada — does this work there?
Yes. Marshal is built for North American brokers, and the language layer works the same on either side of the border: set the client's language, and email drafts and AI calls follow it.
Win the clients your competitors can't talk to.
Set a language once and every draft, every call, every greeting follows it — while you approve everything that goes out. Marshal does the busywork. You close.